One of the reasons a few of Super Bowl ads were banned was probably due to the ridiculously extreme stereotypes, poking fun at certain people who are out of “norm,” or was due to the expectation of audience.
Coming from different culture, I was never interested in football game or never heard of Super Bowl. However what interests me is that each commercial not only promotes the game but also grabs and interests the audience throughout the whole break time. It wouldn’t be surprised people watched Super Bowl for ads as well. It is possible that Super Bowl was most watched (106.5 million people watched) in American TV history because of appealing commercials.
“Go Daddy” commercial extremely stereotypes a gay man, who doesn’t speak a word throughout the entire 30 second commercial but only “mhmm” like a lady. He’s dressed up in a gaudy pink suit with extravagant jewelry around his wrist. In story he’s a former football player who he dreams big like his size and came out as a gay man and starts his own clothing design. The media renders a false idea and image of what’s really true in society. I believe stereotypes are constructed by hands of powerful people who work at media. Stereotypes are not only used for promoting products but also for making fun of for entertainment purpose.
One of the possible reasons this ad was banned was that it’s not “manly” enough to be shown during Super Bowl. Because other ad that was banned was about these two gay guys making out on a couch while watching Super Bowl. Both of these ads were probably banned for audience who’s mostly men; they expect rough and aggressive commercials during Super Bowl instead of seeing a gay fashion designer or two gays kissing. Or it’s possible for “protecting” conservative families who want to prevent their children from non acceptable gay commercials.
Here’s a collection of Super Bowl ads you can see all at once.