Universal Orland Resort’s Islands of Adventure park in Florida is promoting its new 20 -acre theme park “The Wizarding World of Harry Potter” based on popular fiction series, Harry Potter. It allows fans to take a look at Hogwarts castles, dragon challenge, and Quidditch matches. It ‘s thrilling that it brings fantasy to reality and relating themselves to the book; fans, or Muggles (non wizard/witch breed) can see more details and experience being presence at castles and Quidditch games.
The commercial of this theme park is aired for 30 seconds at Super Bowl as well as on MTV to attract mostly youth. The purpose of advertising is obviously for promotion, targeting mostly from kids to teenagers. I’m guessing Harry Potter has a big range of fans from kindergathen to high school kids, who have already either read the book or watched the movie. But it’s still interesting how the company has chosen to show a commercial at Super Bowl since range of age of audience who watch Super Bowl is approximately from 18 to 25 or so. They are probably targeting at a wide range of people for promotion and marketing to get the word around.
